There's this famous study about the 'paradox of choice' that shows that too many choices (in this case varieties of jam at a supermarket) will lead to decision-making paralysis and unhappiness. So far I've managed to buy jam without getting depressed, but when it comes to perfume, this is exactly what happens to me. There are too many options. After spraying some different fragrances on a piece of paper I don't know what I like and don't like anymore, and I walk out of the store with the same perfume I've been wearing for over a decade. I always liked the idea of wearing different fragrances for different occasions, but I never really...